Two-year-old Temu is mounting a serious challenge to Amazon's 20-year-old Prime value proposition. Temu's extreme low prices at the cost of speed threaten to erode consumer perceptions of Prime's value and convenience.
US tariffs and de minimis changes make the UK more attractive as a destination. Greater competition for sales and advertising will continue in the near term as the platforms adjust.
Temu and Amazon spent billions on ads in the UK in 2024 in the battle for buyers and sellers. Smaller brands and retailers may need to boost brand advertising to fend off the platforms.
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