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This report examines the role of local commercial media in supplying the information needs of the UK’s many communities, in the context of the BBC’s ‘Local Video’ plans to add video to its local online services. Unlike the BBC services, which are publicly funded, regional and local commercial media must cover their costs from revenue earned from circulation and advertising. On top of the structural shift to the internet of media consumption and advertising, their business models are severely stressed by the ongoing recession, which will only widen the gap between the BBC’s revenues and that of commercial media. The BBC Trust’s decision on the local video plans will be a game-changer for local commercial media in the UK

Another robust set of subscriber KPIs provides little indication of the economic downturn taking its toll, other than a sharp 1.1% jump in churn over the previous quarter, which could reflect other factors. The bigger issue appears to be subscriber spin-down to less expensive packages

 

 

 

PVR+

Call it the Personal Video Recorder (PVR), the Digital Video Recorder (DVR), the Digital Television Recorder (DTR), or just Armageddon brought to Madison Avenue, this machine excited curiosity and angst from the very beginning due to its destructive potential for ad avoidance. That was at the end of the last millennium, since when the TV advertising industry has learned to take a more relaxed view. Early take-up was much slower than the forecasts had suggested, and once it became possible to measure PVR use electronically, there appeared to be more live viewing and less fast-forwarding through commercials than early market research interviews of PVR owners had suggested. But, it is also clear that the PVR is changing viewing habits over time and take-up in the UK is at last starting to rocket. This report examines current market trends and the impact of the PVR on viewing habits. It also updates our forecasts from April 2006

 

 

 

2005 was an all time high for total TV net advertising revenues (NAR), even if ITV1, the leading commercial channel, had peaked the year before. 2008 is now proving particularly nasty for everyone as budgets take a plunge in the second half of the year, while expectations are growing that things will only get worse in 2009. This presentation sets out our latest five-year forecasts of total TV and ITV plc NAR, taking into account latest market trading expectations for September and October 2008 and trends in the economy

ITV interim results for 2008 confirmed expectations of a sharp downturn in H1 profits combined with dire predictions for net advertising revenues in the second half of the year, although ITV has so far succeeded in outperforming the rest of the commercial sector in 2008