This note updates on the positioning strategies of ISPs serving the DSL market in autumn 2003, as a companion to our recent reports on Cable [2003-38] and Broadbanders [2003-39]. The UK Internet market is slow moving and we expect just over 20% of Internet households to have migrated to broadband by the end of Q4 2003, up from 15% in H1 2003. A substantial share of narrowbanders will switch ISPs when migrating, making customer retention the key focus of ISP strategies.

This report covers some of the important developments in UK television viewing in the first half of 2003. It focuses on assessing the true number of Freeview homes, the encouraging progress of ITV2 and the potential impact of Sky’s PVR. We also look at the marked slowdown in the decline of ITV1 which, for the first time in recent memory, has seen yearly audience share increases in two of the last six months.

This report sets out a programme of actions to help slow the growth of music and video piracy. For the last five years the content industries and ISPs have been in a state of almost open war as a result of rampant copyright theft, largely made possible by broadband networks. Our report, by contrast, stresses the importance of cooperation between ISPs and the content industries.

The severity of the issues facing the world recorded music business is becoming clearer by the month. As a result, our concerns about the future of music business have increased over the last year. In this report, we examine the individual components of the revenues of the industry, including sales of physical formats and legitimate downloads.

Wanadoo just reported its H1 2003 results and the FY 2003 Group EBITDA target looks well in hand thanks to the outstanding performance of the directories division. The performance of the Internet segment has been less satisfactory for two reasons: Wanadoo France is facing stiff competition from Free on the 512k DSL segment; and Freeserve in the UK and Eresmas in Spain have seen very slow subscriber and revenue growth due to barebones customer acquisition activity. Wanadoo will be ramping up DSL customer acquisition activity from September onwards to achieve Internet segment targets and may reduce prices in the UK.

Last week Enders Analysis interviewed David Elstein. Elstein is leading a team attempting to put in place a new management at ITV in the event that the merger is allowed by the Competition Commission. This note carries his views on the remedies likely to be imposed by the Commission and also on the scope for cost savings and improvements in business strategy at the merged group.

The Communications Act heralds a brave new world for commercial radio... or does it? Although newly relaxed media ownership rules vastly increase the scope for consolidation, the competition authorities have already shown they will curb excessive concentrations of advertising selling power.

BT and Yahoo! recently announced the launch of BT Yahoo! Broadband for September 2003, a co-branded DSL transport/personalised home page/broadband portal service. The goal is to revitalise BTopenworld, which lost 10 percentage points in DSL market share in H1 2003. The new service will be provided to BTOW subscribers at the same price as the DSL service today, improving BTOW's value-for-money proposition and providing clear proprietary differentiation over other ISPs.

Online advertising in the UK, Germany and France proved to be extremely resilient in 2002, despite a difficult advertising environment generally, victim of the soft economic conditions in Europe. Based on interviews with industry players, this report identifies the changing environment for online advertising and prospects for 2003.

Freeview is the most successful Digital Terrestrial Television service in the world. But, despite its success in attracting purchasers, it will not manage to lay the basis for the proposed analogue switch off. Not only is it attracting very small amounts of viewing to its digital channels, it is also not overcoming the resistance of large sections of the UK population to digital television.