TTG’s full year results were, in the most important respects, solid, despite customer service issues and high churn caused by the migration of former Tiscali customers onto a single set of platforms
We remain cautious about the speed with which churn can be reduced, but there is little sign of the problem spreading beyond the former Tiscali base
Operating leverage and cost reduction have been impressive and give us confidence that new financial guidance will be met, although other sources of growth remain elusive
Facebook’s threat to Google
10 May 2011Facebook's audience and consumption growth is now generating substantial and rising display advertising revenue, with consensus estimates of $2 billion in 2010, up 160% YoY, and it will overtake Google on this count this year
The social network's growing position as the centre of the internet experience is enabling it to become a platform for other services, such as e-commerce, making it an increasing strategic threat to Google, as well as other players in the digital media
More importantly, like Google before it, Facebook’s scale and function has the power to disrupt the digital e-commerce and marketing models built over the past decade
Google UK Q1 results: cyclical slowdown
20 April 2011In Q1, Google’s UK gross revenue increased 13% YoY to £602 million (net of hedging gains), down from the 18% growth in the last quarter and in Q1 2010
Slowing growth appears to be due to the weak state of the UK economy, with consumers and advertisers alike holding back on online spending compared to previous years
We have downgraded our 2011 UK growth forecasts for Google and internet advertising spend to 12% and 9% YOY respectively; while search remains the main market driver, online display is increasingly the key battleground
UK internet advertising: Facebook to the fore
8 April 2011UK internet ad spend rose 13% YoY in 2010 to £4.1 billion; stripping out newly included formats such as mobile and Google hedging gains indicates actual growth was 15%
Growth in display, increasingly powered by Facebook and Google, continued to outpace that of search, with early signs that some brand advertising is shifting online
We have revised our growth forecast for 2011 to 10%, taking spend including mobile to £4,400 million, pushing the internet’s share of total advertising to 27%
Regional press left behind in media bounceback
6 April 2011Growth in advertising for TV and the largest popular newspapers has not spread to local media, with regional press suffering declines in recruitment, auto and retail in 2010 despite colossal falls the previous year
Operating profit recovery in 2010 demonstrates firm management cost control, although the largest businesses have suffered 20% decline in annual profits since 2006
Publishers have engaged in various brand extensions, yet digital and other revenues remain stubbornly low, suggesting the scale of opportunity is destined to be a fraction of that from the sector’s recent past – and that consolidation is an industry inevitability
The New York Times and pay models
24 March 2011The New York Times is shortly to switch its free desktop and app services into a part-free and part-paid metered system. We also expect the UK Times to switch from its subscription ‘Berlin wall’ to a similar system
In the UK, quality newspaper circulation is moving into freefall, as smartphone and tablet devices provide target consumers with 24/7 news coverage on the sofa and on the move
Paid apps are in the pipeline for the Guardian, Telegraph and Daily Mail, and for some Trinity Mirror local and regional sites, as publishers enter a new era of digital innovation
Apple prunes the ecosystem
21 February 2011Last week Apple introduced a new subscription payment system for publishers using its devices, but also clamped down on publishers using their own payment systems, obliging them to offer Apple’s system (with a 30% commission) in parallel or leave the platform
For publishers selling their own content with no marginal cost, this is an extra cost that most will grudgingly accept. But aggregators obliged to pay rights-holders a fixed fee for each content sale, such as music or ebook vendors, face bigger problems: some will be forced off the platform
Apple is trying to strengthen its ecosystem, increasing the range and user-friendliness of apps and locking users in with content only usable on its devices. Yet it risks pushing some popular services off its platform entirely, increasing the appeal of the newly launched Android devices
The Daily Cloud – Murdoch, publishers and Apple
14 February 2011With the Daily, Rupert Murdoch has launched an iPad-only mass market ‘newspaper’ with a fifth of the journalists and just 15% of the revenue per reader of a conventional popular newspaper. Whether it succeeds or not, this sort of radicalism may be essential if the spirit of newspapers is to survive
The Daily is using every tool Apple and the social web can give it to drive adoption, but for all the video and twitter feeds it remains at heart a print product on a tablet. The first truly native iPad news voice has yet to come
The Daily and its peers are discovering that a platform owner such as Apple has power the print unions never dreamed of, with the payment models they want conflicting with bigger strategic objectives at technology companies ten times their size
Google Q4 results – raising forecasts
24 January 2011Google’s UK gross revenue rose 18% YoY in Q4 to £550 million (excluding estimated hedging gains), with bad weather and the impending VAT rise helping to deliver better than expected performance
The company’s core search business continues to be a key driver and beneficiary of the growth in consumer e-commerce, which we project will increase by 20% in 2011, compared to 4-5% for retail sales (excluding fuels)
We have raised our 2011 growth forecast for Google’s UK business to 15% – with search supported by growth in mobile and display – we now project UK internet advertising spend will increase 11% this year
The mobile internet, apps and the route to market
4 January 2011By 2015 we expect internet-centric smartphone penetration in the UK to reach 75% and mobile internet use to reach 28% of total time spent online. The dynamics and ecosystems of the mobile internet, and in particular the app model, will become a significant part of overall digital strategies
First seen as an interim reaction to slow networks and small screens, mobile apps have become a major new route to market for publishers and ecommerce providers, and are likely to spread to new areas
However, Apple is likely to continue to lose share in the internet-centric smartphone market, and publishers will face a far messier, fragmented world of competing platforms, app stores and payment systems
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