German unbundlers are in decline, unable to match cable for price or bandwidth, or to invest in new fibre networks. Vodafone, the second largest unbundler, must choose between consolidating and divesting Merging with Kabel Deutschland would deliver fixed line synergies – with high execution risks. But, based on the French and Spanish experiences, we doubt that a quad play strategy (synonymous with a price war) would generate value Mobile operators’ fixed line ventures are also in decline elsewhere in Europe, but cable is not always to blame, with pure play fixed line altnets also tending to outperform them, suggesting that genuine cross-selling advantages are marginal at best

Sky Deutschland is reaping the benefits of its re-launch using BSkyB’s model, with an improving content offering and quality of user experience, plus a favourable environment for household consumption in Germany.

2012 results came in very close to our forecasts and we predict that Sky Deutschland will break even at EBITDA level in 2013 and turn cash flow positive in 2015.

The competitive context is benign and the horizon is clear until the next Bundesliga auction in 2016. But, in the meantime, cable, IPTV, FTA and OTT players are committed to widening their pay offers, which may put pressure on Sky’s subscriber growth and content costs.

Both subscriber and revenue growth in the UK home communications market perked up in Q4, with an easing of weather related supply-side constraints helping the former and firm pricing helping that latter. We expect both trends to continue into 2013

BT’s high speed broadband net adds accelerated in the quarter, as did that of the other DSL operators, albeit from a much lower base. High speed broadband is already a mass market phenomenon within the BT and Virgin Media subscriber bases, with it only a matter of time before this spreads further

Virgin Media had a record quarter, as it continues to benefit from being able to offer high broadband speeds at very competitive prices, with its planned acquisition by Liberty Global unlikely to change its strategy or performance going forward

BT Group’s acquisition of ESPN’s television business in the UK and Ireland marks an important step in cementing BT Sport’s position as the number two premium sports provider from the moment of launch.

The acquisition also raises the stakes, leaving BT with the strategic challenge of what distribution to opt for on the satellite and cable platforms to mitigate the high costs of BT Sport, but without overly sacrificing its USP for strengthening customer retention and building demand for high speed broadband on its own platform.

Crucial to BT’s success with BT Sport, yet obscured by the intense focus on the impending sports contest between BT and Sky, is how BT exploits YouView and multicast, all part of the bigger picture.

Virgin Media had a very strong Q4, with subscriber net adds improving across all main products, ARPU solid, and margins improving to record levels, with revenue growth set to accelerate in the coming quarters

This was overshadowed by the announcement that Liberty Global is planning to acquire Virgin Media to form the world’s largest cable TV subscriber base

The impact of this acquisition on the rest of the UK market would be minor, as Liberty Global is likely to follow the current Virgin Media approach on content, network and pricing

TalkTalk’s broadband base returned to growth in the December quarter after years of decline, helped by further churn improvements

The company gained a respectable 80k new pay TV subscribers after its Plus TV launch, and the overall Plus/Plus TV base continued to grow

Revenue growth was unchanged at -1.7% in the quarter, but given the timings of price changes we still expect a return to broadly flat or growing revenue next quarter

Enders Analysis co-hosted its annual conference, in conjunction with BNP Paribas and Deloitte, in London on 15 January 2013. The event featured talks by 14 of the most influential figures in media and telecoms, and was chaired by Sir Peter Bazalgette.

Tough economic conditions may have blunted DTH growth in the traditionally strong Christmas quarter, yet the Q2 2013 results show the underlying business to be in good health: highlights including strong multi-product and ARPU growth and impressive cost efficiencies

As a result, Sky has managed to deliver a sharp increase in operating profits, whilst simultaneously building its content strengths and retaining its technology focus on product improvements and innovation

The product diversification promises to benefit Sky less in terms of direct new revenue streams than in building customer loyalty and stickiness, important too for maintaining ARPU growth

BT had a very solid quarter, with revenue growth improving, broadband subscriber net additions bouncing back, ARPU robust and cost control still strong

Fibre net adds were particularly impressive, with take-up accelerating from an already high level, with this perhaps now starting to help stabilise ARPU

Progress on TV has been more mixed, with plenty of costs being added but no deals having been made yet to help offset this with revenue