[WPP’s next chief executive needs] a global vision of the advertising industry and its drivers and challenges. [They need] deep experience of managing and serving unique multinational clients of global stature, credibility with the City and the global advertising community. Financial integrity and experience are a must – it’s a management task number one.
[They have] to come from a large (50,000 employees plus) organisation that is similarly driven by talent, and must be able to navigate technology and create imaginative partnerships with technology companies.
A single-minded focus on enhancing the company’s undoubted strengths and motivating the talent running the major divisions is essential.