Alice Enders was quoted in City A.M. on "How Spotify’s $1bn bet on podcasts failed to make any money"
9 August 2023According to a recent report by media research firm Enders Analysis, Spotify’s big bet on podcasts “has spectacularly failed to deliver the anticipated financial rewards to shareholders”.
Alice explained to City A.M. that “in essence, the costs of the exclusive podcasts far exceeded the revenue opportunity”.