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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

BT Group’s acquisition of ESPN’s television business in the UK and Ireland marks an important step in cementing BT Sport’s position as the number two premium sports provider from the moment of launch.

The acquisition also raises the stakes, leaving BT with the strategic challenge of what distribution to opt for on the satellite and cable platforms to mitigate the high costs of BT Sport, but without overly sacrificing its USP for strengthening customer retention and building demand for high speed broadband on its own platform.

Crucial to BT’s success with BT Sport, yet obscured by the intense focus on the impending sports contest between BT and Sky, is how BT exploits YouView and multicast, all part of the bigger picture.

The US recorded music market (at retail level) touched bottom in 2012 on strong digital sales and adoption of digital subscription services, and will grow in 2013 The industry’s licensing revenues in 2012 were also boosted by much higher performance revenues collected by SoundExchange from digital radio services such as webcaster Pandora and satellite provider Sirius XM The margin enhancing effect of an improved sales mix as the physical to digital transition proceeds to a licensing model is mirrored in the results of Warner Music Group, which also includes a music publishing segment

In 2006, the EU Commission forced the Premier League to sell TV rights to at least two separate broadcasters. The explicit purpose was to encourage the return of some matches to free-to-air channels and to stimulate competition, driving down prices and encouraging more people to watch football on TV The regulatory intervention has had none of the intended effects. Instead, insisting on multiple buyers has inflated the price of watching football and dragged many over-adventurous companies into bidding against pay-TV incumbents The only beneficiaries of the EU’s actions have been the players, whose salaries continue to rise exponentially, capturing all the extra money that broadcasters have paid

EE’s Q4 results exhibited a resilient performance for a market leader, with net adds and revenue growth slightly declining, but likely in line with a weak market

The 4G launch and partial rebrand were implemented in October 2012, and resulted in little customer leakage (a substantial short term risk), but also little evidence yet of ARPU enhancement (a longer term upside)

With the rebrand successfully completed, a headstart in 4G established, and significant scope for merger synergy savings to come, the outlook is positive

The Financial Times

21 February 2013

Benedict Evans was quoted in an article analysing the possibility of Apple making a cheaper iPhone. “It could be a totally transformative product that would double iPhone unit sales and totally destroy the competition but add only 20 per cent to Apple’s profits,” he said.

“That’s the problem with the Apple valuation. They’ve already got a huge share of the [smartphone] industry. They can’t keep doubling sales. It’s relatively easy to see a ceiling on iPhone revenue that’s not that far away.”

The UK 4G spectrum auction raised a total of £2.3bn, broadly in line with similar auctions, although the highest quality spectrum raised less and the lowest quality spectrum raised more than might have been expected

The main short term consequences are as was expected beforehand; Vodafone and O2 will launch 4G services around May/June 2013 and H3G will launch in October 2013

Longer term, O2 and H3G may suffer from their lack of 2.6GHz spectrum, although with other bands likely to come free within the next ten years this may not affect them

The Financial Times

15 February 2013

An article on  the Competition Commission's provisional decision on the Guardian Media Group/Global Radio deal from last June cited research by Enders Analysis. It showed that Global 's acquisition of GMG Radio would give it around a 50% share of audience and revenues in the radio sector.

The deal represents the latest event in a wave of consolidation across UK radio, partly enabled by Ofcom's decision in 2010 to allow radio groups to merge local stations and scale back locally produced content. Thomas Joseph pointed out that it appears Global plans to extend its Heart brand beyond its current coverage area by syndicating its content across the former GMG stations.

The Financial Times

15 February 2013

In an article on the appointment of James Purnell to the position of Director, Strategy and Digital at the BBC, Claire Enders was quoted. “It’s kind of peddling back from the paring back of those layers of management,” she commented. “It is an indication that eliminating the deputy director-general and chief operating officer roles were a bit too much.”

The Conservatives have put forward their proposal for a system of press regulation set up by a Royal Charter – an unusual constitutional device used here to avoid the need for statute

Their proposal represents a watering down of Lord Justice Leveson’s recommendations in several areas. Questions remain about how independent the resulting regulator would be, and whether the ‘slippery slope’ towards greater regulation is really avoided

Labour, the Liberal Democrats and Hacked Off, the campaign group for victims of press abuses, have all expressed concerns about the proposal. Negotiations between the three main parties will eventually produce a solution, but are ongoing