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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Gill Hind, the chief operating officer and director of TV at Enders Analysis, said: “These equity investments that the broadcasters are taking are quite small, so there is less concern about potential risk. For ITV or Channel 4, taking stakes can help them fulfil their societal remit to back creative companies. Also, TV advertising can now target a particular postcode or demographic and it helps if, in a sales pitch, broadcasters can tell other small businesses that this has worked.”
Abi Watson, senior research analyst at Enders Analysis, said the announcement was an “inevitability” as the Evening Standard was among the most exposed newspapers post-pandemic “given the fact that mobility, especially in London, has remained depressed thanks to work from home”. She noted that it was following other free titles that had reduced their frequency or stopped print editions such as Stylist and Time Out London.
The company has also sought to “diversify” its business over several years. François Godard, a senior media and telecoms analyst at the research firm Enders, estimates that Sky Mobile had 3.5 million customers at the end of 2023, up 11 per cent, and that Sky Broadband had 6.7 million, up 2 per cent. Comcast said its “international connectivity” revenues, from Sky in the UK and Italy, totalled $4.2 billion last year, an increase of 23 per cent.

Mobile service revenue growth was broadly flat at +4% this quarter—stronger than expectations as operators begin to raise new-customer pricing.

We expect changes to in-contract price increases (7-9ppts lower than last year’s), and continued re-contracting, to drive service revenue growth into negative territory next quarter.

There has been a marked slowdown in data traffic growth recently, from c.20-30% to 12%—with poor weather, customer spend reduction, and a shift towards lower-quality video likely all impacting.

Live sport is the most resilient component of broadcast TV, with viewing almost flat as other genres suffer steep declines.

Football has extended its lead as the most-watched sport, amid record Premier League audiences, while cricket has overtaken rugby and tennis for second place.

The reach of sport on pay-TV has remained strong despite consumer spend pressures, further eroding free-to-air’s share of sports viewing.