European mobile revenue growth improved very slightly in Q4 2010, up by 0.1ppt in reported and 0.2ppts in underlying terms, but remained negative
While the improvement is welcome, growth remains very subdued compared to pre-recession levels, especially in Italy and Spain, which continue to lag the growth of the UK, Germany and France
The outlook for mobile revenue growth is bleak, with severe MTR cuts in Germany and the UK likely to drive growth down again over the next six months
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Sky News
8 March 2011The concept of demerging Sky News is evidently a plausible one and we consider it very unlikely that critics of the deal will have much success undermining its appropriateness as a protection of plurality
However, it is harder to judge whether the proposed implementation secures the channel’s independence as fully and clearly as it might
We outline a series of issues that the information supplied for the public consultation does not appear to deal with. We note, in particular, that the proposed undertakings seem not to block Rupert Murdoch, or members of his family, from buying the 60.9% of the shares in Sky News not to be held by News Corp
Virtual goods and competition law
7 March 2011Publishers are committing no offence by using Amazon as their agent and insisting on a high price for their e-books. Owners are entitled to set their own price and remunerate retailers with a standard percentage commission
On the other hand, retailers such as Amazon that demand publishers do not sell their e-books through other channels at lower prices may well run into legal trouble
Separately, the recent assessment of the legality of using a Greek decoder card to view Premier League football in an English pub will eventually mean that retailers and rights owners will be unable to block the purchase of virtual goods in one EU country for use in another. Publishers may move towards setting single prices for the whole of the EU
Media and Telco: 2011 and beyond
7 March 2011Enders Analysis co-hosted its annual conference, 'Media and Telco: 2011 and Beyond', in conjunction with OC&C and BNP Paribas, on 31 January 2011. We can now provide a transcript of the presentations by industry leaders from a wide variety of organisations.
Return to fitness: ITV preliminary 2010 results
4 March 20112010 marked the recovery of lost ground since 2006 as ITV outperformed the TV advertising market, which saw year-on-year growth of 14-15%, and delivered £40 million in cost savings as well as benefitting from a further £20 million reduction in Channel 3 licence payments
The short term outlook for continued advertising revenue growth in 2011 looks promising in spite of the risks of renewed downturn due to uncertainties about the economy and retail spend
ITV’s five year transformation plan is now more clearly sign posted. The company seems to be taking the right steps, though it will take another year or two before the results start to show
UK broadband and telephony trends to December 2010
4 March 2011In this short presentation we show our analysis of trends in UK broadband and telephony to December 2010, based on the published results of the major service providers. We include our own estimates where reported data is incomplete. This quarter’s edition includes a look at Ofcom’s recent research into broadband speeds and its response to the Advertising Standards Authority’s review of broadband advertising.
Canal+ France prospectus
2 March 2011Canal+ France has issued a prospectus in view of the April flotation of Lagardère’s 20% stake, which could still reach an agreement to sell with majority owner Vivendi
The prospectus provides a unique insight on the performance of Canal+, which has increased ARPU and profitability in the past three years, despite erosion of its subscriber base due to competitive pressures and the recession
Management’s revenue and profit targets for 2013 appear within reach, and we also see potential upsides
TV NAR in 2011 and medium term outlook
1 March 2011Q1 2011 TV NAR (Net Advertising Revenue) has delivered strong year-on-year growth of about 8%, yet the monthly variations are large, with a predictably sharp decrease in March based on past year comparatives countered by a large Christmas-style upswing in the Easter and Royal Wedding month of April
After several years of decoupling total display and TV advertising trends from those in the broader economy due to negative structural causes, the underlying positive correlations are expected to reappear as the structural factors subdue
The general economic outlook suggests stable growth in TV NAR during 2011 of about 5%, remaining flat to marginally positive in real terms beyond 2011 as long as conditions of weak economic growth last, but with significant risks of a sudden sharp downturn in the short to medium term
UK commercial radio update 2011
24 February 2011After a bounceback of 3% in commercial radio consumption in 2010, we forecast a return to the long term trend of decline, at an average rate of around 1.2% a year, as young people increasingly turn to other music listening options
We forecast revenue growth in 2010 of +3.8% for 2010, despite the collapse of COI money, due to stronger private sector appetite for radio as an advertising medium
The removal of localness requirements and liberalisation of product placement rules should help improve the operating model of large industry groups like Global