The Financial Times
25 January 2011Following news that the BBC intends radically to prune its online empire from 400 to 200 websites (BBC to shed 360 staff in online revamp), the FT observed: "By ruling out involvement in publishing local listings, social networking or music streaming, the BBC is for the first time attempting to create clear limits for its online ambitions."
Ian Maude was asked for his view. He said: “Even with its wings clipped, the BBC is going to be the biggest online news and long-form [online] video provider in the UK", and he added: “A lot of the cuts are symbolic – all the key sites will continue. Getting rid of a half of their domains does not equate to [losing] half their traffic. It will have a much smaller impact than the figures suggest.”
http://www.ft.com/cms/s/0/db20cfba-27ac-11e0-a327-00144feab49a.html#axz…
