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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

The Financial Times

25 January 2011

Following news that the BBC intends radically to prune its online empire from 400 to 200 websites (BBC to shed 360 staff in online revamp), the FT observed: "By ruling out involvement in publishing local listings, social networking or music streaming, the BBC is for the first time attempting to create clear limits for its online ambitions."

Ian Maude was asked for his view. He said: “Even with its wings clipped, the BBC is going to be the biggest online news and long-form [online] video provider in the UK", and he added: “A lot of the cuts are symbolic – all the key sites will continue. Getting rid of a half of their domains does not equate to [losing] half their traffic. It will have a much smaller impact than the figures suggest.”

http://www.ft.com/cms/s/0/db20cfba-27ac-11e0-a327-00144feab49a.html#axz…

Google’s UK gross revenue rose 18% YoY in Q4 to £550 million (excluding estimated hedging gains), with bad weather and the impending VAT rise helping to deliver better than expected performance

The company’s core search business continues to be a key driver and beneficiary of the growth in consumer e-commerce, which we project will increase by 20% in 2011, compared to 4-5% for retail sales (excluding fuels)

We have raised our 2011 growth forecast for Google’s UK business to 15% – with search supported by growth in mobile and display – we now project UK internet advertising spend will increase 11% this year

French ISPs are about to enter a disruptive four month window of penalty-free broadband subscriber churn, triggered by the VAT rise on IPTV

SFR has followed Iliad’s Free by offering unmetered fixed-to-mobile calls at the risk of ARPU decline

We expect Free’s market share to stabilise, whilst those of SFR and Bouygues should rise to the detriment of Orange

The Financial Times

21 January 2011

Research published by Enders Analysis on the growth of mobile advertising was featured prominently by the Financial Times (UK mobile phone ads set for rapid growth). Emphasising the potential for rapid take-off, Enders Analysis concluded that “The difference now is that the explosion in smartphone sales and even faster growth in mobile internet usage is driving commensurate growth in advertising inventory”, and predicted that mobile advertising will make up 4 per cent of the total online ad market in 2011, reaching 9.5 per cent by 2015.

The Financial Times

21 January 2011

Following an intervention by the Labour spokesman on media, Ivan Lewis MP (Labour warns Hunt on News Corp), in which he linked the evidence of phone hacking and the erosion of media plurality, the FT concluded that opposition to the News Corp bid for outright control of BSkyB would coalesce around the paramount issue of protecting the public interest.

Commenting on reports of private discussions between News Corp and the Department of Culture, Media and Sport (DCMS), the FT suggested that the former intends to offer concessions, such as the disposal of Sky News, in order to convince the minister, Jeremy Hunt, that it would be unnecessary to follow Ofcom's recommendation and refer the bid to the Competition Commission.

The Financial Times

21 January 2011

In an article which shed light on confidential discussions between the Department of Culture, Media and Sport and News Corp, triggered by its bid to acquire full control of BSkyB, (News Corp raises prospect of selling Sky News), the FT revealed that News Corp is keen to avoid a lengthy investigation by the Competition Commission, in the public interest, and is prepared to make significant concessions, such as the disposal of Sky News.

CPW’s European volume and revenue growth dropped in the December quarter, but this was largely due to the higher mix of prepay in the Christmas period, with underlying trends (strong contract, weak prepay) unchanged

US volume growth surged to 34% as the company continued to roll out standalone stores in malls and shopping centres, and there appears to be plenty of growth to come

Looking forward, the UK business is likely to suffer from the longer handset contracts that have been rolled out by the UK mobile operators over the last two years, but continued strength in the US is likely to more than make up for this

HMV’s poor trading update for the crucial Christmas period was due to the decline in demand for CDs, DVDs and games, and competition from supermarkets and e-tailers, compounded by bad weather

Waterstone’s outperformed HMV as the challenges of high street book retailing are not (yet) as acute as for CDs and DVDs – we consider it possible that HMV will divest the chain

HMV’s strategy for the store network is a key challenge for 2011 – in addition to planned store closures, further closures may be needed to maintain current profitability

By 2015 we expect internet-centric smartphone penetration in the UK to reach 75% and mobile internet use to reach 28% of total time spent online. The dynamics and ecosystems of the mobile internet, and in particular the app model, will become a significant part of overall digital strategies

First seen as an interim reaction to slow networks and small screens, mobile apps have become a major new route to market for publishers and ecommerce providers, and are likely to spread to new areas

However, Apple is likely to continue to lose share in the internet-centric smartphone market, and publishers will face a far messier, fragmented world of competing platforms, app stores and payment systems