Homepage

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

H3G has made great strides this year, but these have mainly been in terms of reported subscribers and market perception rather than in fundamental terms. In this report we examine in depth both its global business model and the all-important funding available in order to assess the likely future for the business, and its subsequent impact on the GSM operators.

The success of Freeview has ignited demand from channel operators to jump on board. The lure of Freeview is exemplified by this week's decision of Channel 4 to broadcast E4 free-to-air. The enticement is the advertising promise of such a large potential audience. But, how big an advertising opportunity is it really?

Digital terrestrial TV (DTT) launched in France on 31st March. We expect significant enthusiasm for the wider channel choice available to the 15 million French homes (62%) served only by analogue terrestrial feeds and the roughly 40% of homes that cannot receive a satellite feed. 14 channels were launched on a free-to-air (FTA) basis, and low prices of entry-level STBs have led to brisk sales.

As unbundlers in France increasingly look to migrate their customers from shared to full access – principally to sever the underlying telephony customer relationship with the incumbent and reduce churn – Fastweb in Italy has decided to go in the opposite direction.

In January this year, Ofcom published its eagerly-awaited consultation document, “Spectrum Framework Review: Implementation Plan”, containing its plans for the release of new mobile spectrum and the liberalisation of existing mobile spectrum. This report reviews the implications of Ofcom's hesitant moves towards spectrum liberalisation and the vast amount of new mobile spectrum that will be released onto the market.

We find that the hype is overblown, with low underlying consumer interest and the potential for a mass market service still several years away due to 3G actually being an inappropriate delivery mechanism.

Handset manufacturers are likely to be the only significant winners from mobile TV, able to keep top-end handset prices high with yet another seldom-used feature.

 

Analogue switch-off

20 July 2010

Analogue switch-off is of huge significance to audience share and thus advertising revenue of the existing terrestrial broadcasters (see Analogue Switch-Off [2004-26]). When switch-off occurs, ITV’s audience share will fall, thus affecting revenue from advertising, but its financial impact will be balanced to some extent by an end to ITV’s analogue licence fee payments (see ITV Licence Fees [2004-29]). Where do matters currently stand?

Ofcom will announce at the end of June the new terms for ITV to operate the analogue portion of its broadcast licence for ITV1. According to Ofcom's own statements, it is obliged to estimate the full value of ITV’s operation of the analogue ITV1 service and then extract all this value – bar some profit and other small allowances – in the form of annual licence payments. To do so, Ofcom has announced a methodology based on what the winning broadcaster would bid in a hypothetical competitive tender. In order to estimate the licence payments, analysts must grapple with the highly complex tasks of inferring the model from Ofcom's description and establishing the inputs.

An eventual merger is possible but difficult, especially given Hutchison Whampoa’s inflated view of H3G Italia’s value, considering it worth about the same as Wind itself, which is double the size and actually makes a profit (unlike H3G Italia)

Nonetheless, this does create a possible exit should H3G Italia’s planned Q1 2006 IPO fail, with the consolidation likely to benefit all players in the Italian market. H3G UK does not enjoy such an option, and is struggling more on a stand-alone basis to boot

The UK mobile market can give the unwary observer the impression of strong subscriber growth, dangerously high levels of competition for the incumbents, and high levels of consumer enthusiasm for both advanced handsets and advanced mobile data services. These impressions are however all incorrect or misleading, as our recent UK mobile user survey helps to show.

Broadband growth has been very strong in the UK, with 7 million businesses and households connecting to the Internet via a broadband cable or DSL connection at the end of Q1 2005. Driven by rapid migration of dial-up Internet users to broadband, we expect high levels of net adds to continue in 2005 and 2006, before declining steeply as the market approaches saturation.