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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Nokia's recent guidance suggested a modest recovery in handset sales in 2002, followed by a strong resurgence thereafter. We think the position will be different and look for unit sales of about 450m next year, with only 3-7% growth in the years 2003-2005.

 

 

 

In this short note, we look at trends in mobile design and features. We show that the steady decline in size and weight is now over, and manufacturers are focusing on adding new functions, such as digital cameras, and even, in one case, a thermometer.

In this issue, Toby looks at recent evidence on UK multichannel viewing, particularly in the period immediately prior to the start of the new BARB audience panel.

 

 

Mobile operators’ marketing strategies are the primary determinant of the size of the market for handsets. The level of handset subsidy dramatically affects retailer sales. In this brief note, we look at the changes in retail subsidies in the UK during the past 6 months. We show how the emphasis on the acquisition of contract customers has meant higher levels of subsidy for the phones taken by these customers. By contrast, pre-pay subsidies have fallen.

 

 

 

UK Digital TV Trends

20 July 2010

This report provides an update on the major trends in the UK digital TV market. We use a variety of consumer market research data, which all offer a consistent picture of trends in the business.

Sky is doing well. But the evidence of the last quarter’s results suggests that it is not out of the wood yet.

French TV Market

20 July 2010

This report contains our analysis of the French TV market. France, like the UK, is a difficult market for pay-TV and, recently, for some analogue terrestrial channels as well. We look at the analogies and differences between the two countries. In both places, excess competition and declining advertising revenues are beginning to create cracks in the noble edifices of the major TV groups. As in the UK, we conclude that analogue commercial TV may be less affected by digitalisation and pay-TV than most analysts expect.

We conclude that the economics of both free and premium digital terrestrial television are so unattractive that no rational bidder would enter the race for the licence. Likely advertising revenue on free channels will barely cover the transmission costs, while pay services will be crippled by astronomical subscriber management costs and low, or negative, margins on channels provided by BSkyB.

In this note we summarise the available evidence on trends in ARPU among European mobile operators. We demonstrate the increasing trend towards stable or increasing revenue per subscriber in key markets. The end to the long downward trend in voice ARPU is clearly in sight. This new stability is derived from increasingly firm call charges and slow growth in minutes of use. Local competitive conditions may disrupt this pattern in individual countries – and we demonstrate the countervailing trend in Finland – but, overall, the pattern is clear and will probably become more so in the next few months.

More important, perhaps, the current economics look acceptable both for BT's Wholesale and Openworld divisions - this note includes some detailed financial analysis. But even at the lower price levels, we remain unconvinced whether subscriber numbers will grow as rapidly as BT predicts. (BT is now saying that ADSL subscribers will be more numerous in 2005 than unmetered customers are today!)

 

 

Regional Newspapers

20 July 2010

The regional newspaper business in the UK is a mature industry with improved operating management and a small number of powerful players.

The bulk of the report examines in detail the structural forces determining the growth of ISPs in Wanadoo's main territories - France and the UK. It looks at the scope for raising revenues through broadband growth, increased advertising or e-commerce revenues. We look at market shares, and the factors that drive growth and decline.

The charges imposed by the mobile operators for handling incoming calls are a very important part of their revenue stream. The UK telecoms regulator is attempting to force the networks to reduce their prices significantly. The row has just been referred to the UK competition authorities. We look at the arguments used by Oftel to justify its harsh stance. We conclude that the evidence supports the regulator's view that incoming call charges are held artificially high. As a result, analysts should expect that the UK networks will fail to see the charge cap reversed. The impact on revenue will be about 7% in the next four-year period. This will flow straight to the profit line. Increases in fixed to mobile call volumes, as a result of the lower prices, will partly offset this.

Wanadoo's aim of being the #2 broadband ISP in Europe (behind T-Online, way ahead) was adversely affected in Q1 2002 by the decision of the French Competition Commission to halt the marketing of the company's product through the network of France Telecom, so other ISPs can also have a chance to establish a foothold. Wanadoo has had to resort to other, more expensive, marketing platforms, and sales are running at about 70% of the pace before the decision. Wanadoo is also looking for a strong showing on broadband from Freeserve, just entering the market now: 70,000 broadband subscribers by year-end, and a quarter million by mid-2003. We are sceptical whether the brand can shake its reputation for cheap Internet service, which continues to attract a large PAYG base.

 

 

Cable vs DSL?

20 July 2010

This report is a companion to Broadband Europe (2002-02), issued concurrently, and looks more closely at cable’s ability to compete with incumbents on marketing broadband. Key points include:

The outlook for the industry is further enhanced by the impact of much lower paper costs, allied with cost measures on print usage, and reduction in expenditure on online ventures. The industry is increasingly benefiting from best practice although anomalies remain in margins that indicate further room for improvement. Editorial investment has not alas managed to halt continuing slow declines in circulation that are inevitable in our opinion.