RedBird IMI will sell its claim to own the Telegraph Media Group (TMG) due to the public interest test it was set to fail, with the Spectator also back on the block
 

TMG surpassed a declared goal of 1 million subscribers by the end of 2023, motivating our forecast of 4% revenue growth for FY2023 to reach £265 million
 

The buyer of the Telegraph is likely to face an intervention on public interest grounds from the Secretary of State—a hurdle that could dissuade many bidders
 

The German football league’s rights tender for its 2025-29 cycle is designed to create competitive tension between Sky and DAZN.

Based on precedents and public statements, we would expect Sky to increase coverage and DAZN to scale it down without a head-on bidding battle.

With low international potential, the Bundesliga can only count on its deep fan base to meet competitive pressure from the Premier League.

Public service broadcasters are in a position to plan for the long term with commercial licences renewed for ten years, an updated prominence regime via the Media Bill and a government broadly supportive of the BBC.

With the Premier League and EFL rights secure to the end of the decade, Sky can plan for the future from a position of strength.

Relationships between Sky and the PSBs have improved markedly recently, and as all can now plan for the long-term, this should provide further opportunities to cement relationships for the benefit of the broadcasting ecosystem and viewers.

The value of the domestic rights of major European leagues is falling due to the declining competitive intensity between broadcasters.

The Premier League’s new rights deal extends its lead, while Serie A faces a 10% fall in revenue next season and Ligue 1 struggles to get a flat fee.

Sky and DAZN have cemented their status as Europe’s top football broadcasters. Amazon has refocused to one game per week.

The Premier League will earn 3.5% more per year from its domestic rights for 2025- 29 than today, enough to maintain the gap with rival competitions.

Sky will pay 7% more for as many as 70% more games and cement the prominence of its Premier League coverage, while the Saturday 3pm slot could host the Women’s Super League.

TNT Sports secures its premium profile and Amazon shifts its focus to the Champions League.

A regulatory intervention on public interest grounds now stands in the way of RedBird IMI owning the Telegraph and Spectator after the Barclay family settled the loan with Lloyds Banking Group (LBG), thus ending the auction of the titles.

RedBird IMI CEO Jeff Zucker anticipated concerns on public interest grounds in the UK and sketched out possible undertakings to mitigate them.

Ofcom has experience with advising on the public interest in newspaper mergers, but not with tussling with opponents on the foreign ownership of news titles.

RedBird IMI is pitching for the Telegraph and Spectator by lending the money to the Barclay family to settle all of its debt to Lloyds Banking Group (LBG), suspending the auction of the media assets by Goldman Sachs and upsetting the bidders

Strong political headwinds to RedBird IMI did not take long to emerge in the UK, with the Secretary of State for DCMS, Lucy Frazer, “minded to” issue a Public Interest Intervention Notice (PIIN), as early as this week

Jeff Zucker, CEO of RedBird IMI, is in London this week to promote the deal and respond to concerns over the public interest by making assurances to the UK authorities

Interest in women’s football is unprecedentedly high, with record attendances, TV audiences and importantly participation.

Investment into the Women’s Super League is critical to the long-term success of the game. Strong broadcast partnerships must continue to play a vital role.

WSL viewing is low but increasing. Currently, it is a cost-effective filler for Sky, and good for the BBC’s profile. Rights value should rise but the WSL needs broadcasters more than they need the WSL.

The Premier League has launched its first competitive rights auction since 2018, offering broadcasters a longer four-year cycle and 70 more live games.

Sky could reduce costs by cutting down on one weekly slot, but we expect it to fight for four packages, consistent with its history of prioritising the prominence of its Premier League coverage.

Competitive tension may be the strongest between TNT Sports and DAZN.

The sale of each of the parent companies of The Telegraph and Spectator Groups is close to kick-off, with several buyers already expressing a firm interest. 

Newspaper mergers are likely to be subject to both a competition and public interest process, representing a hurdle for potential buyers.

Only a trade buyer would be tested for a potential substantial lessening of competition and for a potential reduction in media plurality, a higher bar than for non-trade buyers.