The Premier League will earn 3.5% more per year from its domestic rights for 2025- 29 than today, enough to maintain the gap with rival competitions.
Sky will pay 7% more for as many as 70% more games and cement the prominence of its Premier League coverage, while the Saturday 3pm slot could host the Women’s Super League.
TNT Sports secures its premium profile and Amazon shifts its focus to the Champions League.
DAZN has morphed from a purely OTT to a hybrid sports service, becoming the number two football broadcaster in Europe.
A revamped distribution strategy focused on partnerships with pay-TV operators has extended reach and improved coverage, while ARPU has grown from firmer pricing and more sophisticated packaging.
DAZN is now a more financially sustainable company that should reach breakeven next year and move into profitability thereafter, with additional upside from betting and retailing third-party sports services.
Market revenue growth was robust in Q3 at 1.4%, but heavily supported by price rises whose effect will wane over the next year.
Broadband net adds remained negative, with pay TV and telephony more negative still, mainly thanks to strained consumer finances.
Declining volumes and waning price rise boosts are likely to lead the market into decline next year, with a recovering economy needed to reverse this.
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DAZN and Sky have renewed their current coverage of Serie A until 2029, at a slightly lower price and with the security of a five-year contract. The ‘league channel’ DTC option was rejected by clubs.
With bids expected soon in France and the UK, DAZN seems determined to become the dominant football broadcaster in Europe.
The Italian auction outcome confirms the real-term erosion of the value of football rights across Europe, but also a more mature approach from the league.
The Premier League has launched its first competitive rights auction since 2018, offering broadcasters a longer four-year cycle and 70 more live games.
Sky could reduce costs by cutting down on one weekly slot, but we expect it to fight for four packages, consistent with its history of prioritising the prominence of its Premier League coverage.
Competitive tension may be the strongest between TNT Sports and DAZN.
YouTube has just introduced Primetime Channels in the UK, following launches in the US and Germany, becoming another video-content aggregator in a crowded market.
The US has carried YouTube's subscription revenue boom—layering on a premium video marketplace in the UK may prove harder to achieve.
Google's NFL Sunday Ticket package offers exclusive, high-end content to US consumers. Primetime Channels' UK launch just a few weeks before the Premier League auction is interesting timing, but will not change the game.
Project Gigabit, the process of awarding subsidies to cover the hardest-to-reach 10-15% of the UK with gigabit broadband, is well underway, with altnets having been awarded all of the contracts won so far, although these are only 5-10% of the prospective total.
While wholesale provision is mandatory under the contracts, logic and experience suggests that this option may prove impractical, leaving the national ISPs (such as BT, Sky and TalkTalk) at risk of losing up to 15% of the market, and consumers being denied hard-won choice.
Openreach would be well advised to build its own network in these areas using the ducts and poles of the subsidy winners (also mandated), to protect the prospects of its ISP customers and maintain consumer choice.
Ligue 1 wants to break with its recent history of failed tenders, declining revenues and soured relations with incumbent Canal+.
This year’s would-be bidders have no history of inflating rights costs. Thanks to its distribution deals with DAZN (likely to step in) and beIN, Canal+ may feel secure, while Amazon could let its coverage shrink to a selection of key matches.
The LFP is taking steps to offer a more enticing competition, in partnership with CVC: with fewer teams, a stronger brand and new investors.