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Revenues were stable year-on-year in Q3, with UK growth offsetting Continental decline. All three markets posted positive customer net adds across the quarter.

Underlying profitability is improving, and although World Cup-related changes to the football schedule depressed net income in Q3, they will lift it in Q4.

A possible sale of Sky Deutschland would make sense if it helps the buyer reach superior scale within Germany.

DAZN has agreed to buy Eleven Sports, adding two untapped European markets and expanding further into South East Asia in its bid for greater scale

Team Whistle, Eleven’s short-form content production and distribution network, will provide new opportunities for marketing DAZN, especially to younger audiences

Meanwhile, DAZN Bet has soft-launched in the UK—a small first step as it seeks additional monetisation methods for expensive broadcasting rights

Market revenue growth continued to accelerate in Q2 to reach 3%, but broadband growth worryingly dipped as the lockdown boost waned.

Differing pricing dynamics (among other factors) led to very different outcomes for the main players, with BT’s growth surging to 7% while VMO2’s revenue stayed in decline.

Underlying trends of weakening broadband growth, keener pricing and customer bargain seeking point to slower growth ahead … until the next price increase.

Revenue decline accelerated in Q2 as the cost-of-living crisis appears to be impacting UK sales, but profits remained strong thanks to last summer’s Continental sports rights reset

In Italy, DAZN will return on Sky’s platform just in time for the new Serie A football season, filling a key gap in its aggregation strategy

Looking forward, thanks to its enhanced profitability, Sky has the flexibility to respond to the economic downturn using pricing and content

  • Under a revised deal, DAZN, the Serie A broadcaster, is now allowed to expand its distribution to the Sky platform in return for a reduced fee from TIM, the incumbent telco
  • The new-look Italian market is consistent with DAZN’s approach elsewhere in Europe, seeking blanket distribution and avoiding head on challenges with incumbents
  • For the Italian sports rights market, the agreements clear the air, but Serie A needs deep reform

UK altnet full fibre rollouts are accelerating, with an aggregate build pace close to that of Openreach, but customer acquisition is not growing at the same pace, and overbuild in the most attractive areas is becoming a significant issue.

Altnet business models remain challenging and are getting worse as Openreach builds out, and (although there are some notable exceptions) most will need to rapidly achieve scale and turn around their performance to survive.

Consolidation is very likely, along with business failures, and while some market share loss for Openreach looks likely as serious scale players emerge, the downside is limited, and even more so for retail ISPs.

The tender for UK rights to the revamped Champions League (CL) and Europa League is now underway. The incumbent, BT Sport, is likely to want to retain full rights and we would expect it to be prepared to pay a flat-to-modest increase

English clubs' recent strong performance in the Champions League may make the rights seem better value, but this won't necessarily translate to inflation going forward

Amazon and DAZN may be interested, but disciplined bidders are unlikely to push up prices

 

Sky continued to grow its UK revenue thanks to price rises, mobile customer additions, and a rebound from lost hospitality business in early 2021, but this was still outweighed by the recent reset of its Italian operation

Aggregation remains a core focus, with Paramount+, and Magenta Sport in Germany, added to Sky’s bundles, while fibre rollout will intensify with the launch of Sky Stream puck as a standalone device later this year

Declining buying power raises uncertainty over consumer behaviour: in previous recessions, pay-TV performed well, but today subscribers have more video options than ever before

Sky’s performance across 2021 significantly improved, driven in Q4 by a nice c.5% growth rate in UK consumer revenues and the advertising rebound, but effects of the pandemic are still being felt with EBITDA down 30% on 2019.

The decline in Group revenue accelerated in Q4 due to the severe shock to the Italian operation from its loss of most premium football coverage, although we see upsides in a possible rights reshuffle.

In 2022, Sky can leverage growth vectors including bigger content bundles, Glass, advertising innovations and broadband. Consolidating SVOD and telecoms markets may be more favourable to price increases.

BT has entered exclusive discussions with Discovery to fold BT Sport into a joint venture including the UK version of Eurosport, ending sale discussions with DAZN

The upgraded sports service will allow Discovery—soon merging with WarnerMedia—to considerably boost its content line-up in a genre where rivals Disney and Netflix are absent

The ecosystem—the Premier League, UEFA, and Sky—will likely welcome the deal