CEO Bob Iger has announced that Disney is now in a "building" phase—indicating that the strategic turnaround is complete—however, upcoming breakeven of  streaming products owes much to cuts on programming spend

With the rest of Hulu soon to be acquired, Disney looks as if it is pulling out of India—this will make the company's presence outside of the US even more peripheral

In the UK, Disney+'s advertising-supported tier is now live, however, there are forces at play that limit Disney's ability to execute its tiering strategy as effectively as its biggest streaming competitor

Unable to match Netflix, financially-pressed Hollywood studios are cutting content output and reassessing the DTC model

Price rises are being forced through, however for challengers this is asking a lot from subs, who don’t see an improvement in product or usage

The corporate landscape is fluid—loss-making DTC platforms and revenue-plunging linear channels are candidates for M&A

Paid sharing and "price optimisation" are returning clear benefits for Netflix, with healthy subscriber growth (+8.8 million, up to 247 million) and an 8% YoY increase in revenue ($8.5 billion) in Q3. However, success of the advertising tier remains slow

In the UK, Netflix is growing revenues and ARPU, and although it is now a challenge to grow the subscriber base, there is a clear and large group of non-paying users that are now being targeted 

Netflix's per household engagement is materially higher than its direct competitors. However, this is plateauing and has implications for revenue levers such as advertising impacts and price rises

Thanks to Parks (+11% YoY, $2.43 billion), Disney's Q3 operating income remained flat, balancing the decline from Media and Entertainment (-18% YoY, $1.13 billion) as DTC only lost $512 million and linear dropped by 23% ($1.89 billion). No new major growth initiatives were announced but Disney will look to stem DTC losses through Disney+ price rises and a password sharing crackdown.

Major segment resets are looming as Disney looks for new partners for ESPN and possibly buyers for its legacy TV business, ABC.

A difficult remainder of the year will be prolonged if the Hollywood talent unions strike into the autumn and beyond, while Bob Iger stays on as CEO through 2026.

Electronic Arts’ earnings for Q1 2024 delivered strong annual growth across its licensed franchises but also a worrying lag in mobile game revenue due to mobile sector challenges.

EA’s global dominance of sports-based games, and its 700m users, make it a strong candidate to be a ‘strategic partner’ with Disney for ESPN’s reboot as a direct-to-consumer service.

The launch of EA Sports FC24 next month finally sheds FIFA from EA’s largest franchise and promises a dynamic approach to managing football partnerships, but no word on increased margins.

The three planks of Netflix's strategy to stoke growth are beginning to pick up pace: pricing optimisation, charging of non-paying users and advertising are returning benefits, if at different rates. For Q2, Netflix announced growth of 5.9 million subscribers (+8% YoY) with revenues growing but at a slower rate ($1.83 billion, +2.7% YoY)

Netflix's advertising tier remains predictably peripheral. However the restructuring of its product offering and an influx of potential new subscribers who find themselves kicked out of other accounts could result in the company beginning to present to advertisers what they really want: viewers that they cannot reach easily elsewhere, if not yet at scale

The published draft Media Bill does not appear to present major issues for Netflix from a compliance standpoint, however, a clearer understanding of what "appropriate prominence" for the PSBs means is needed to calculate the impact on the streamer's access to viewers

We forecast broadcaster viewing to shrink to below half of total video viewing by 2028 (48%)—down from 64% today—as streaming services gain share of long-form viewing time.

On the key advertising battleground of the TV set, broadcasters will still retain scale with a 63% viewing share by 2028, even as SVOD and YouTube double their impact.

Short-form video will continue to displace long-form as video-first apps (e.g. YouTube, Twitch, TikTok) gain further popularity and others (e.g. Facebook, Instagram) continue a relentless pivot to video. This will expand the amount of video watched and transition habits—even amongst older demographics.

Disney is deep into a race to improve direct-to-consumer (DTC) earnings faster than linear TV profitability falls. It will be a close call.

To get through the profit-depressed transition, Disney is doubling down on digital. Bob Iger now appears decided to keep Hulu, and will reduce content spending on long-term IP creation.

In Europe, Disney’s battle plan is one step behind, with significant price increases yet to be tried, cuts to be implemented, and sales to broadcast partners just beginning.

Recent developments in AI have ignited a frenzy in the tech world and wider society. Though some predictions are closer to sci-fi, this new phase is a real advance.

We view AI as a ‘supercharger’, boosting productivity of workers. The impact is already being felt across media sectors, including advertising and publishing.

Firms thinking about using AI should assess which tasks can be augmented and what data is required. Be prepared for unpredictable outputs and a changing legal and tech landscape.

Prime Video is a vital, freestanding component of Amazon’s sticky and fast-growing Prime subscription bundle—but it is also the key cog in the company’s overall video marketplace strategy

With the Prime subscriber base and Fire TV operating system driving scale, Prime Video and the ad-supported Freevee guarantee traffic, foster competition and maintain quality—ensuring leverage to deal with suppliers

However, the entertainment platform market is fiercely competitive and video is different from socks: content can’t be commoditised, meaning that Amazon must allow third-party brand building