Facebook - the IPO effect
14 February 2012Facebook’s IPO prospectus confirms that the social network is an internet colossus, with 845 million users worldwide and $3.7 billion in revenue in 2011
Growth potential in display advertising, which accounts for the majority of revenue, seems limited with increasing mobile substitution in major ad markets and future user expansion largely in lower yielding countries
There is significant potential to increase income from payments and other businesses beyond social games, but the company’s strategy is unknown at this point