Internet advertising rose strongly in H1 2011, according to the latest IABUK/PwC figures, increasing 13.5% YoY compared to 1% growth in spend on other media
Search grew 12.6% YoY while display was up 18.6%, in line with our forecasts, but classifieds slowed, up just 3% YoY, with recruitment and other sectors stagnating
Our internet advertising forecasts for 2011 and 2012 remain unchanged at 12% and 13% respectively
Nearly a year after rolling out Google TV in the US, Google has confirmed plans to launch its ‘smart TV’ operating platform in Europe and the UK by early 2012
To date, Google TV in the US has been a disappointment, with little broadcaster support and, until recently, expensive devices, resulting in low adoption
The content issue is likely to dog Google TV, both here and in other European markets; access to key broadcaster TV and video programming will be a major challenge
Advancing its free-to-air TV project, France’s Canal+ is to buy Bolloré TV’s national channels for €465 million to gain (scarce) licences for FTA terrestrial broadcast
Canal+ plans to leverage its library of original programming to attract upscale audiences, neglected by commercial rivals
However, the Vivendi investment case of a 9% return on capital is built on incompatible assumptions about profit margins and market share – to grow the latter in a mature market, a channel needs to sacrifice the former
In this report we outline the current state and likely development of the war between mobile platforms. We discuss installed bases and activity levels, the key issues facing Apple and Android, including Android fragmentation and Google's acquisition of Motorola, and go on to look at the tablet market and the outlook for RIM, Nokia and Windows Phone.
UK classified advertising in print and digital media fell -9% in 2010 to £2.76 billion, and we expect a further decline of -7% in 2011.
Our annual review and outlook concerns the classified advertising categories of recruitment, property, autos (used) and directories, across all media. We assess the continuing structural shift from print formats to less expensive digital media, in the context of prolonged recessionary pressures on local economies in the UK (bar London), which have reduced annual transaction volumes in 2010 by -28% in recruitment, -45% in property and just -16% in used cars, in relation to the peak in 2007.
A key development in recent quarters has been the rapid adoption of smartphones and tablets as emerging platforms for classified advertising by the industries serving them. Consumers are enjoying the additional benefits of on-the-move data (e.g. in the forecourts of auto dealers) and instantaneous updates (e.g. for property rentals), which advertisers are keen to exploit, providing additional revenue opportunities for classified media. B2B classified platforms also monetise integrated brand and listings solutions, plus marketplace tools. New models are evolving that will have implications for other media and in some cases, industry supply chains.
In this presentation we show our analysis of revenue growth trends for mobile operators in the top five European markets (UK, Germany, France, Italy and Spain). The historical analysis is based on the published results of the operators, although they include our estimates where their data is inconsistent or not complete. A copy of the underlying data in spreadsheet format is available to our subscription clients on request
After strong underlying improvements in growth and profitability in 2010, in H1 2011 H3G Europe’s service revenue growth was steady at 3% and margins only slightly improved to (underlying) EBIT breakeven
In the UK, service revenue growth accelerated to 7% (from -1% in H2 2010), with EBIT maintained at about breakeven, as the UK company’s ongoing strong contract subscriber growth fed through
Italy suffered roughly the opposite fate, with service revenue growth falling to -8%, as its recent subscriber losses fed through, and EBIT remained firmly negative
Fiscal 2011 was a vintage year for Sky, which reported a 23% growth in operating profit and 51% increase in free cash flow as it started to reap the full benefits of its investment in multi-product growth
Q4 2011 showed signs that tougher economic conditions are starting to bite, although the sharp fall in TV product additions was balanced by a fourth consecutive bumper quarter in home communications, in which Sky outperformed the rest of the market
Strong focus on operating efficiencies and product innovation combined with big investment in UK originated content should position the company well as competitive pressures build in the medium- to long-term, at the same time as allowing continuing strong profit growth
CPW Europe had a weak first quarter, with like-for-like revenue growth of -3.3%, with all of the drop coming from the 18 to 24 month contract length shift in the UK
We expect its performance to improve through the rest of its fiscal year, but it will need to in order to hit even the bottom end of its full year guidance
The US mobile retailing operation is doing much better, with very strong revenue growth, and is likely again to exceed full year guidance
Trinity Mirror, Northern & Shell and DMGT helped the market more or less offset the absence of the News of the World, though impressive volumes have come at a price
More generally, newspaper circulations have a temporary reprieve, as strong newsflow but also discounts and marketing techniques have been deployed to attract readers
What happens next at News International, and also competitor responses, could soon change market dynamics again